Characteristics Of A Human Brand
A brand's true identity is shaped by the people who love, like, or even hate it, much like a living and breathing organism. It is composed of the people within a company and is ultimately defined by those outside it.
Recognizing the importance of building a human brand and genuinely inspiring and connecting with your audience will add more value to your brand. By successfully integrating this image into the structure of your business, you will see results and progress.
Character
What type of personality does your brand possess? It can range from serious and professional to lighthearted, intriguing, entertaining, motivational, or a combination of various traits. The character of human brands should aim to inspire and strike a chord with their intended audience.
Consider Humans
It's easy to assume that brands lack the ability to think, but in reality, they can. Brands are made up of individuals who think like people, rather than just following a rigid business structure. They take into account what people do, eat, like, and believe in.
Concern About Humans
Human brands have a genuine concern for the people they interact with. They care about whether you are happy, depressed, satisfied, upset, hungry, or full. They provide actual value to people, not just a marketing gimmick, because they genuinely care about your needs, desires, problems, and aspirations. They prioritize the interests of everyone in their ecosystem, from customers to the board of directors, and they always consider this in making their decisions.
Listen To Other Humans
Human brands are constantly monitoring the reactions of their audience, clients, partners, and stakeholders. They prioritize listening over speaking, recognizing the value of the data and analytics provided by tools like Google Analytics. They view this information as a valuable resource not just for making sales, but also for gaining insights into their audience and understanding their needs.
They Know Themselves
Human brands are self-aware and know what they can offer to their customers, partners, clients, and friends. They acknowledge their strengths, weaknesses, and areas of expertise. They understand how to effectively communicate their message and actively engage with their audience on social media platforms. Rather than fabricating their image, they approach their online presence with pride and confidence.
Reveal Their Human Side
Human brands embrace their human side and express it through their personality. They may laugh, sing, dance, speak, or even show frustration. As their own best ambassadors, they often provide a glimpse into the actual individuals behind the online avatars.
Recognise Their Audience
Human brands have a deep understanding of their audience. They know what their audience needs and how to fulfill those needs. They understand that by inspiring, engaging, and supporting their audience in achieving their goals, they will ultimately succeed.
Invests In People
Human brands understand that investing in people is always a wise decision. They prioritize team development, listening, learning, empowerment, training, and culture building to ensure their brand shines from the inside out.
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The essence of a human brand is derived from the emotions of people who love, like, or even dislike it, giving it a unique identity that is alive and dynamic.
Joseph Berkoh ● Lead
If the future of tech doesn't blind you, then you're not
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